Graduate Certificate in Digital Marketing

Traditional marketing is rapidly changing and today's marketers must be well versed in social media, mobile marketing, analytics and more. Whether you are a recent graduate, accomplished marketing professional or looking to change careers, our four-course digital marketing graduate certificate will provide you with the knowledge and skills to advance your career. The graduate digital marketing certificate program is designed to serve the needs of students who hope to obtain advanced training in digital marketing. This certificate, taught by an expert team of industry professionals, will provide you with a solid foundationfrom providing a solid grasp of the core concepts and tools of digital marketing management to evaluating digital marketing strategiesand combines it with practical real-world experience. In this certificate, you will dive into market analysis and analytics, while also covering the fundamental marketing concepts.

Bachelor's degree from a regionally accredited four-year college or university

Completed Graduate Application for Admission, including a resume and official undergraduate and graduate transcripts

Two letters of recommendation from employers or faculty

Personal statement of interest in and qualifications for the graduate program

Admission requires approval by the Jack Welch College of Business

For all non-native English speakers, an official English language proficiency examination is required. The following examinations and minimum scores are accepted:

• TOEFL 80+
• TOEFL iBT Home Edition: 80
• TOEFL Essentials: 8.5
• Academic IELTS 6.5
• Duolingo 110

Other Acceptable Exam Scores

• PTE: 62
• iTEP: 5
• Cambridge C1 Advanced: 180
• Completion of ELS 112
• Completion of EF Level C1
• Completion of Talk Level 7
• EIKEN: pre-1
• GTEC: 1200
• PTE: 62
• SHU ESL Program: Score of 90 on exit ESL exam AND successful completion of Level 5 or 6
• VEPT 5.5