Graduate Certificate in Marketing in the Digital Economy

MBA students who complete the three-course sequence of MKTG 820 Digital Marketing, MKTG 885 Marketing of High-Technology Products and Services, and MKTG 886 Marketing Analytics can apply for this certificate, which provides evidence of specialization on the academic transcript. To learn more about this certificate program or individual courses, contact one of the faculty advisors below or email the Graduate Business Programs office. This certificate is also available to individuals who have a 4-year Bachelor's degree with a 3.0 GPA and knowledge of Principles of Marketing as supported by coursework taken within the past 7 years. Interested persons need to complete and submit an online application.

4-year Bachelor’s degree and a GPA of 3.0 or higher and a knowledge of Principles of Marketing as supported by coursework taken within the past 7 years.

TOEFL score of at least 80 (or 550 PBT), IELTS score of at least 7.0 or PTE score of at least 65 is required.