Master of Science in Marketing - Digital Marketing Technology

Marketing practices have evolved with the rise of big data, marketing analytics, AI, social media, and more. Marketers require a higher level of technical capabilities to respond to today’s dynamic marketing. Drexel LeBow’s MS in Marketing provides students with focused training in marketing science and develops the technical skills necessary for success in today’s business environment. At the same time, new tools, such as neuroscience, analytics and the proliferation of digital media, empower marketers to better understand customers and respond to their needs and wants. The skills gained through this program provide a higher level of training not typically available in graduate marketing education.The MS in Marketing offers three specialized tracks: Digital Marketing, Marketing Leadership, or Marketing Analytics. Our program can be taken full-time or part-time.Drexel LeBow’s MS in Marketing is available in both full-time and part-time options to fit the student’s individual needs. The program can be completed in as little as 15 months or on a more relaxed timeline.The STEM-designated digital marketing technology concentration enhances the MS in Marketing degree, providing the history and theoretical framework behind new media, plus the hands-on skills to develop a strategic, integrated marketing approach. Courses within the track teach best practices in building campaigns and measuring results, as well as consumer and influencer behavior in the social realm. This concentration is ideal for positions such as social media analyst, media planner, manager of integrated media strategy and digital marketing strategist.