Master of Science in Marketing - Customer Experience

The only graduate marketing program offered in the heart of downtown Boston, Suffolk's Master of Science in Marketing (MSM) builds your skills while connecting you with resume-boosting internships and career opportunities across the city.
Suffolk's STEM-designated MSM program provides you with the knowledge and tools to make smart, strategic decisions in a rapidly changing marketplace. Learn how to sustain meaningful and valuable customer relationships, develop new markets, build distinguished brands, and create successful public and private enterprisesgiving you a competitive edge in any sector. In as few as 9 months (full-time) or 21 months (part-time), youll gain the business marketing fundamentals and expertise to accelerate your career growth. Our MSM graduates go on to pursue rewarding and successful marketing careers, including CMO roles.
While earning your MSM at Suffolk, you'll:
Learn from professors who are both industry leaders and accomplished scholars, Study from a dynamic curriculum centered on fundamental topics including market research and analytics, product management, strategic sales management, and more, Learn academic frameworks and practical approaches in marketing through our newly launched X-Lab, Benefit by working on real-world consulting projects for leading companies seeking solutions to their strategic marketing challenges, Have access to an extensive professional network of alumni and local industry leaders during, and after, your time at Suffolk.
Our innovative, STEM-designated MSM program combines foundational marketing principles with emerging industry trends. With courses focused on marketing analytics, research methods, and practical hands-on learning through client consulting projects, youll be prepared to pursue roles in customer insights, digital marketing, and strategic marketing management. Additionally, the program's experiential requirement via a practicum or internship and optional travel seminars give you opportunities to acquire additional experience and qualifications in real-world settings.
As more organizations adopt a customer-centric mindset, hiring talent that prioritizes the customer experience (CX) has become a common practice. In this concentration, students will focus on establishing and improving this competency by deepening their knowledge and application in key topics such as customer centricity, design thinking, user experience (UX), experimental designs, and neuromarketing.

Resume Unofficial transcripts of all post-secondary work. Admitted students enrolling in the program will need to have official transcripts, including proof of degree conferral, on file prior to their first class Goal Statement (essay) Reference/Recommendation Official TOEFL, IELTS, or PTE-Academic Scores Students enrolling in graduate programs must have a bachelor's degree from a regionally accredited college or university in the United States, or an equivalent degree granted by an institution in another country (as determined by the Office of Graduate Admission). Test of English as a Foreign Language (TOEFL). Suffolk welcomes both the TOEFL iBT and TOEFL Essentials. To be considered for full admission, a minimum TOEFL iBT score of 80, with no subscore lower than 17, or a minimal TOEFL Essentials overall band score of 8.5, with no subsection below 8, is required. Suffolk University's code for TOEFL test scores is 3771. International English Language Testing System (IELTS). A minimum score of 6.5 (with no subscore below 6.0) is required to be considered for full admission.