Bachelor of Science in Communication

The Bachelor of Science (BS) in Communication provides a marketable set of skills aimed toward communication intervention in areas such as business, health communication, media, politics, non-profits and social issues. The Bachelor of Science in Communication harnesses the power of collaborative communication to solve problems through the very essence of this degree, communication intervention. Communication intervention is the skill of collaborating with others effectively to modify outcomes, conditions and processes while also preventing harm with the goal of transforming system functioning. It draws from a transdisciplinary liberal arts and STEM knowledge base. It is a critical key to analyzing and addressing 21st century challenges. We address problem-solving by integrating the critical thinking and perspective taking skills embraced by the liberal arts with the analytical and quantitative proficiencies of STEM (science, technology, engineering and math). In addition to core curriculum required by the University and the State of Texas, Bachelor of Science students will take foundation coursework in the social scientific study of communication and intervention, communication technology, communication research methods, acquisition, analysis and visualization of data, team facilitation and collaboration, and the design, implementation and assessment of communication interventions. The field of communication is supremely varied as are the careers pursued by our majors. We address both the science and art of communication in human interactions. Embracing cutting-edge applications, communication specialists are found selling products and promoting initiatives, engaging in public relations, advertising, marketing strategies, digitizing messages, launching and sustaining new media entrepreneurial ventures, facilitating the relationship of doctors and patients, mounting health campaigns and measuring their effects, working on political campaigns, mobilizing the vote, analyzing the ROI of social media initiatives, leading interactions to heal public discord, managing and leading organizations, disseminating concepts, and describing, interpreting and evaluating a wide range of communication phenomena.

Official academic records (transcripts, marksheets, diplomas, etc.) are required for all secondary and any university coursework completed. Records should include all courses taken in high school and every college or university the applicant has attended.