Bachelor of Commerce in Marketing Management (Co-Op)

The Marketing Management major is interdisciplinary, follows a liberal education philosophy, and is built on the Department’s expertise in the field of marketing and consumer research.The Department of Marketing and Consumer Studies prepares students for a career in marketing but also for educating them so that they can be active and engaged citizens. This is achieved from a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in. Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy. Students completing this major will be prepared to pursue a variety of marketing career paths and diverse leadership roles.Elective options enable students to select courses which support or complement their primary field of study. Examples: (1) students can use a combination of restricted, Liberal Education, and free electives to earn the Certificate in Leadership. (2) students interested in languages andor going on exchange can use their Liberal Education and free electives to study one or more of the various languages taught at the University. Note: students also can take courses of interest as electives without concern for categories.Better understand customers and competition to help organizations solve their marketing problems. Examine core business areas such as finance and HR, and also explore topics such as consumer psychology, market research and pricing and product development. Learn to make decisions based on analysis and research. Complement your studies with liberal arts and social science courses. Prepare for diverse marketing career paths, and leadership roles.Sample CareersMarketing directorRetail buyer consultantBrand managerAdvertising executiveCo-Op: To be eligible to continue in the Co-op program, students must meet a minimum 70% cumulative average requirement after second semester, as well as meet all work term requirements. Please refer to the Co-operative Education program policy with respect to work term performance grading, work term report grading and program completion requirements.

The secondary school graduation certificate which would admit a student to an internationally recognized university in their home country is normally acceptable for admission to the University of Guelph. Students presenting predicted, interim or midterm grade 12/senior level results may be considered for a conditional offer of admission if all prerequisite courses are completed or in progress and meeting the minimum grade requirements. International Baccalaureate (IB) Diploma with 6 subjects: 3 Higher Level and 3 Standard Level with a minimum score of 28. Bonus marks from TOK and EE will be taken into consideration. Prerequisites for the major must be taken at the IB DP2 level. Note: For programs with Advanced Math, students must present one of: SL/HL Analysis & Approaches, or HL Applications & Interpretations. Math Studies/Standard Level Applications and Interpretations are not an acceptable prerequisite for programs that require Advanced Math or Calculus.