Bachelor of Science in Marketing

The B.S. in marketing degree from UNO is designed to prepare you for a successful marketing career in both the private and public sectors, or to enter the most well-respected graduate programs in business and marketing. Youll master the fundamentals of marketing through both theoretical and hands-on work, and youll also dive into focus areas including consumer behavior, strategy development, market research, and more. Youll also have the opportunity to experience how marketing interacts with larger organizations through the department's for-credit internship program.

As you work toward your B.S. in marketing, youll learn about the foundational strategic and analytical theories that influence consumer behavior, in both the public and the private sector. Youll find out how today's most successful marketers reach their customers, exploring both classic techniques and emerging approaches. And because the one constant in marketing is constant evolution, youll learn how to adapt effectively to changing markets and consumer preferences'so you can guide your future organizations forward with confidence.