Graduate Certificate in Marketing

The Graduate Certificate in Marketing introduces the core competencies of marketing to those interested in entering the field or those who wish to update their existing knowledge to work in various marketing contexts. Areas of focus include evolving marketing principles and theory, market segmentation, marketing research and reporting, digital marketing management, communication and presentation skills, sales and negotiation, and marketing of services. The program covers both theoretical knowledge and practical skills to equip you with the industry’s latest digital tools and emerging best practices so you will be ready to build a successful career as a marketing professional in an agency, corporate, or non-profit environment.

Applicants must hold a CEGEP diploma (DCS, DEC or equivalent).Applicants who do not have the normal academic background for admission but are21 years of age and older may be admitted as mature students.Applicants between 18 and 21 years of age who do not have a CEGEP diploma but have at least a high school leaving certificate may be accepted into a qualifyingprogram (a copy of the certificate must be provided).