Master of Business Administration in Marketing

Become a full-time or part-time graduate business student and pursue your general MBA degree, a concentration in sustainable business, or choose an area of emphasis in one of the following fields: Bridge MBA students are required to take six prerequisite courses, and these courses can be counted towards the MBA Program if the grades are satisfactory. After completing the prerequisite courses and meeting the Bridge MBA requirements within one year, the student will be formally admitted to the MBA Program. Decision Sciences/Operations Research, Finance, Global Business and Innovation, Healthcare Administration, Hospitality and Tourism Management (HTM), Information Systems, Leadership, Marketing, MBA Concentration in Sustainable Business,, Strategic Leadership in Emerging and Developing Markets. Marketing is the business function tasked with attracting, retaining and growing customers. To do this effectively, marketers need to research customer needs, target the right customers, and then offer them value with the right combination of product, price, place and promotion.

completion of a degree equivalent to a four-year U.S. bachelor\u2019s degree from a recognized university grade point average: final GPA of bachelor\u2019s degree, or the last 60 semester units or 90 quarter units of college coursework completed, must be at least 3.0 (on a 4.0 scale). Or earned a master\u2019s degree with a 3.0 GPA. Applicants with GPA between 2.75-2.99 may be admitted on an exceptional basis. statement of purpose r\u00e9sum\u00e9 (full time work experience is recommended) two letters of recommendation from supervisors and/or professors GMAT test: the verbal, quantitative, integrated reasoning and writing scores will be reviewed. A minimum analytical writing score of 5.0 is required on the GMAT. A lower analytical writing score may be accepted as conditional admission and student must take a writing course after joining the program. or GRE test: The admissions committee accepts the GRE test in place of the GMAT. A minimum analytical writing score of 4.5 is required on the GRE test. IELTS - 6.5, TOEFL IBT-88, PBT-570, PTE- 59