Master of Business Administration - Marketing (Technology Product Marketing)

Address growing industry demand for leaders who understand the nuances of tech product marketing. Be prepared to take the lead in marketing the next tech innovation. Partner with product managers in engineering, software development, and other areas to market emerging tech products. Hear from alumni with experience at top companies like Google, Intuit, and Meta on how this specialization will prepare you to make your mark in the tech space.The Wisconsin Full-Time MBA curriculum integrates a strong foundation in general management with highly focused preparation in marketing. With technology product marketing-specific courses, electives, and applied learning opportunities that begin as soon as your first semester, the MBA in Business: Marketing: Technology Product Marketing gives you a competitive edge in your career.

A bachelor’s degree from a regionally accredited U.S. institution or a comparable degree from an international institution is required. International applicants must have a degree comparable to a regionally accredited U.S. bachelor’s degree. You must have completed your undergraduate degree, or similar, before starting graduate school. A minimum undergraduate grade point average (GPA) of 3.00 on the equivalent of the last 60 credit hours (approximately two years of work) or a master’s degree with a minimum cumulative GPA of 3.00 is required. The Graduate School will take into consideration different grade scales from institutions that do not have 4.00 scales (e.g., institutions outside the United States of America).