Study a Master's in Marketing in the UK: Fast-track courses, modern curriculum, and exciting career opportunities!

Online Marketing: The hottest field every brand is after!

Covers all must-have skills – ad campaigns, content creation, data analysis

Career paths: Digital Marketer | Content Creator | E-Commerce 

Recommended universities:

• King's College London - MSc Digital Marketing  

• University of Manchester - MSc Digital Marketing

Build a memorable brand

Learn brand strategy, consumer analysis, and how to create brand loyalty

Career paths: Brand Strategist | Marketer | Business Owner

Recommended universities:

• Brunel University London - MSc Corporate Brand Management  

• Kingston University London – MSc Marketing and Brand Management

Understand customers through big data, not just gut feeling

Analyze market trends, predict customer behavior, and create precise strategies

Career paths: Marketing Data Analyst | CRM Data Specialist

Recommended universities:

• Queen Mary University of London – MSc Marketing and Digital Analytics  

• University of Southampton – MSc Marketing Analytics

Position your business to win before the game even begins

Learn how to create competitive strategies and deliver unique value in the market

Career paths: Brand Strategist | Marketing Consultant I Business Strategist

Recommended universities:

• University of Birmingham – MSc Strategic Marketing and Consulting 

• University of Sussex – MSc Strategic Marketing  

Learn the art of marketing that creates value beyond price

Explore luxury branding, high-end marketing, and strategies to attract premium customers

Career paths: Luxury Brand Manager I Premium Marketing Executive I Brand Image Consultant 

Recommended universities:

• Oxford Brookes University – MSc International Luxury Marketing  

• Regent's University London – MA Luxury Brand Management  

Understand customer mindset on a deeper level through behavior and psychology

Learn analysis, decision-making, and how to design the right experience

Career paths: Customer Insight Analyst I UX Researcher I Consumer Behavior Specialist 

Recommended universities:

• Goldsmiths, University of London - MSc Marketing and Consumer Behaviour 

• University of Reading - MSc Consumer Behaviour 

Understand customer buying behavior and manage stores successfully both offline and online

Learn product selection, inventory management, merchandising, and professional tech-based analysis

Career paths: Retail Marketing | Visual Merchandiser | Buyer | Store Manager

Recommended universities:

• University of Bath - MSc Strategic Retailing  

• University of Chester - MSc International Fashion and Retail Marketing 

Step into the world of global marketing

Learn how to market across countries, adapt strategies to different cultures, and negotiate professionally on the international stage

Career paths: International Marketing Executive | Global Brand Manager | Export Manager 

Recommended universities:

• Heriot-Watt University - MSc International Marketing 

• University of Leeds - MSc International Marketing Management 

The most important thing

When choosing a major, it’s key to think about what you enjoy, where your strengths lie, and what kind of career you want in the future. Each university also has its own strengths—knowing them helps you make the best and most rewarding choice.

If you're still unsure or don't know where to start, IDP counsellors are here to support you every step of the way—for free! From choosing the right course to applying and even getting your visa, come chat with us anytime.